Saúl Ossorio
Product Designer · Data Analyst · UX Research
About me
Hello! I'm Saul Ossorio, a Brazil-based multidisciplinary digital professional with over five years of experience designing, developing, and optimizing digital products through data-driven decision making and measurable performance.
My greatest strength lies in integrating human-centered design, data analysis, and development to translate complex challenges into clear, high-performance digital solutions. I am passionate about using strategy, research, and technology to improve how people and organizations interact with digital systems in more efficient and meaningful ways.
Projects
Buscador Ferial — Expocruz
Digital Product Design · Web Platform
Challenge: Provide visitors with a fast, clear way to find exhibitors and navigate the complex layout of one of Latin America's largest trade fairs.
Solution: Designed a Webflow-based digital catalog with 800+ exhibitors, 24 category filters, 17 physical spaces, 10 interactive maps, and a scalable CMS.
Impact: Drove 11× growth in landing page new users, 4.6× increase in sessions, and 342% increase in new users site-wide.
Visit Fexpocruz website
Skoob
UX/UI Design · Web Platform
Challenge: Redesign Brazil's largest reading platform to improve usability, modernize the interface, and enhance feature discoverability.
Solution: Full UX overhaul — refining information architecture, simplifying user flows, improving search and book discovery.
Impact: Improved platform accessibility and made interactions more intuitive.
View Skoob case study on Behance
Wild & Roots
UI Design · Website
Challenge: Present Bolivian artisanal and natural products through a modern landing page aligned with the value of handcrafted goods.
Solution: Full Figma layout — moodboard, design system, minimal aesthetics, natural tones, and flexible components for scalability.
Impact: Complete visual foundation ready for development, adaptable to future e-commerce expansion.
View Wild & Roots case study on Behance
ElderJoy
UX/UI Design · Mobile App
Challenge: Improve accessibility and usability for older travelers navigating tourist destinations.
Solution: Intuitive mobile app with large typography, simplified flows, and accessibility-first interaction patterns.
Impact: Inclusive digital product addressing key UX barriers for elderly users.
View ElderJoy case study on Behance
Background
Work Experience
Product Designer & UX Consultant — Fexpocruz (Jan 2025 - Dec 2025). Led UX and digital product design for Expocruz 2025. Drove 11× growth in landing page new users and 4× increase in engaged sessions.
Web Developer & UX Consultant — Fexpocruz (Jan 2024 - Dec 2024). Led end-to-end website migration from WordPress to Webflow. Achieved 15.6% increase in organic search visits and 10.4% increase in session duration.
Web Analytics Consultant — Fexpocruz (Jul 2023 - Dec 2023). Drove 70% increase in traffic and 350% increase in online ticket sales. Configured GA4, GTM, and GSC infrastructure.
Web Analyst — Hoteis Deville (Jan 2023 - Mar 2024). 86% reduction in bounce rate, 116% growth in pageviews. Developed the company's first Design System.
Web Developer — Freelance (Feb 2021 - Dec 2022). Designed and developed responsive websites using WordPress, Webflow, and custom HTML/CSS.
Education
Master's Degree in Design — Universidade Federal do Paraná, UFPR (Mar 2024 - Mar 2026). Dissertation: Usability Heuristics for Immersive Virtual Learning Environments.
Bachelor's Degree, Science and Technology — Universidade Federal de Santa Catarina, UFSC (Mar 2021 - Nov 2022).
Skills
Design & UX: Product Design, UX Research, UI Design, Wireframing, Prototyping, A/B Testing, Usability Testing, Design Systems, Figma, Webflow, Accessibility.
Data & Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, Amplitude, BigQuery, SQL, Python, Data Visualization, Statistical Analysis, Microsoft Clarity.
Web Development: HTML, CSS, JavaScript, React.js, WordPress, Webflow, Front-End Development, Responsive Design, SEO, CMS.
Contact
Please feel free to reach out.
Send me a message — saulossorio@outlook.com
LinkedIn
GitHub
Behance
Medium
ResearchGate